the intentional lotion story

After many years of development, it’s time for us to spread our wings and fly.

Our name comes from our business’ core belief: to be intentional in everything we do. It is not enough to just do it: we strive to make each decision and process intentionally driven.

Alis volat propriis is a Latin phrase used as the motto of U.S. state of Oregon. The official English version of the motto is “She flies with her own wings” in keeping with the tradition of considering countries and territories to be feminine. 

What started out as a hobby has become a passion. 7 years ago I started making lotions in my kitchen to help my husband’s chronic back pain. I came across the powers of cannabinoids when a friend from Bandon visited, and she brought a sample of a baby lotion that was blended with Cannabidiol to create a lotion aimed at pain relief. The effects were immediate, and I saw the need to not only develop a similar product, but to research other healing herbs to develop a lotion that combined ancient wisdom with modern chemistry. The result was a lotion called “Cannabliss”, and I started distributing it for free to my friends and family. They all raved and told their friends.

Along the way, I was approached by a CBD manufacturing company to step in as their lead formulator for CBD topicals. I spent over a year with this company, not only developing topicals, but edibles, pet products and spa lines for dozens of other companies around the US. It was a fun and challenging job, but one that was taking away from my desire to launch this, my own handmade line of intentional products. It was time for me to fly with my own wings: Allis volat propriis.

Along the way, I have included my daughters in the project, as partners and inspiration. Kelly is our “how” part of the equation, and Caitlin is our “why”. (More on this later.)

Intentional Lotions strives to raise the bar among the CBD industry. We do this with our dedication to quality, locally sourced, and ecologically conscious products. We test all of our products with a third party, and list our COAs on each product’s page. We intentionally make small batches to ensure that you receive fresh products.

Our Intentional Goals

When you purchase any of our Intentional Products, a portion of the proceeds will go to our vision for Adults with Developmental Disabilities. This is something we take very personally, and it’s why we call Caitlin our “Why”:

Caitlin was born with multiple midline birth defects, including Agenesis of the Corpos Collosum- A congenital brain defect that results in her cognitive delay. She has had 3 open heart surgeries, but lets none of this keep her down. In short: Caitlin is our resident she-ro. Caitlin currently helps us with fulfillment of our products, and we hope that as we grow, we can find more roles for more adults like Caitlin.

Our ultimate goal is to empower people with special needs to choose and realize their goals— while living life as fully and independently as possible. We have some very big plans, and look forward to sharing them with you as they develop!


Donated from each product


Goal Met for 2021


Women Owned


Family Owned Small Business